Privacy Policy

01 Introduction

777cbm ("we", "us", "our" or "the Platform") operates the online information and entertainment platform accessible at https://777cbm.cam. The Platform provides educational guides, reviews, glossary definitions and commentary relating to online casino gaming and sports betting, directed at adult users seeking information about online gaming markets — including Pakistani users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar, among others.

This Privacy Policy ("Policy") sets out how 777cbm collects, receives, uses, stores, discloses and otherwise processes personal data in connection with your use of the Platform. It also describes the rights available to you in respect of your personal data and explains how to exercise those rights.

This Policy should be read together with our Terms & Conditions and our Responsible Gambling page, both of which form part of the broader framework governing your use of the Platform.

By accessing or using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not agree with any part of this Policy, please discontinue use of the Platform immediately.

02 Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information that identifies or could reasonably be used to identify a natural person, directly or indirectly — including name, email address, IP address, device identifiers and usage data.
• "Processing" means any operation performed on Personal Data — including collection, recording, storage, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data. For purposes of this Policy, 777cbm acts as the Data Controller in respect of data collected through the Platform.
• "Data Processor" means any entity that processes Personal Data on behalf of the Data Controller — including third-party analytics providers, hosting services and technical infrastructure partners.
• "User" / "You" means any individual who accesses, browses or otherwise uses the Platform.
• "Cookies" means small data files placed on a User's device by a website for the purposes of tracking, session management, analytics or preference storage.
• "Platform" means the 777cbm website accessible at https://777cbm.cam, including all sub-pages and features.

03 Data We Collect

The categories of Personal Data that 777cbm may collect from or about Users of the Platform are set out below. We collect only the minimum data necessary for the purposes described in this Policy.

3.1 Data Collected Automatically

When you visit the Platform, certain technical data is collected automatically by our servers and third-party analytics tools:

• IP address and approximate geographic location (country/city level);
• Device type, operating system and browser version;
• Referring URL and exit page;
• Pages visited, time on page and click-path data;
• Session duration and frequency of visits;
• Screen resolution and language preference settings.

3.2 Data Provided Voluntarily

The Platform does not currently require user registration or account creation. However, if you contact 777cbm directly — for example, by sending an email inquiry — we may collect the following data you voluntarily provide:

• Name (if provided);
• Email address;
• The content and subject matter of your inquiry;
• Any additional information you choose to include in your communication.

3.3 Cookie and Tracking Data

The Platform uses cookies and similar tracking technologies. The specific categories of cookies in use and your management options are described in Section 6 of this Policy.

04 How Data Is Collected

Personal Data is collected through the following means:

05 Data Processing & Legal Basis

777cbm processes Personal Data only where a legitimate legal basis exists for doing so. The primary purposes for which we process data, and the corresponding legal basis for each, are described below:

5.1 Platform Operations

We process technical usage data (including server logs, IP addresses and session data) to operate, maintain and secure the Platform. This processing is necessary for our legitimate interest in providing a functioning, secure and accessible platform to all users.

5.2 Analytics and Content Improvement

We process aggregated and pseudonymised usage data to understand how users interact with the Platform — which guides are most visited, how long users spend on particular sections, what device types are most common among Pakistani users in cities such as Karachi, Lahore and Islamabad. This processing is based on our legitimate interest in improving the quality and relevance of our content.

5.3 Responding to Inquiries

When you contact 777cbm directly, we process your contact details and message content to provide a response to your inquiry. This processing is necessary for the performance of a contract or pre-contractual arrangement, or alternatively on the basis of our legitimate interest in responding to user communications.

5.4 Legal Compliance

We may process Personal Data where necessary to comply with a legal obligation — including responding to lawful requests from competent authorities or to enforce our Terms & Conditions.

5.5 Consent-Based Processing

Where we rely on your consent as a legal basis for processing (for example, in connection with non-essential cookies), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

06 Cookies & Tracking Technologies

The Platform uses cookies and similar technologies to support its core functions and to collect aggregated analytics data. The following table describes the categories of cookies in use:

6.1 Managing Your Cookie Preferences

You may manage or withdraw consent for non-essential cookies at any time by adjusting your browser settings. Most modern browsers — including those widely used in Pakistan on Android and iOS devices — allow you to refuse or delete cookies via the browser's privacy or settings menu.

Please note that disabling certain cookies may affect the functionality of some Platform features. Strictly necessary cookies cannot be disabled without materially impairing the Platform's operation.

We do not use advertising cookies, retargeting pixels or cross-site tracking technologies for third-party marketing purposes on the Platform.

07 Data Sharing & Third Parties

777cbm does not sell, rent or otherwise commercially transfer your Personal Data to any third party for their own marketing purposes. We may share data only in the limited circumstances described below:

7.1 Service Providers and Data Processors

We engage third-party service providers who process data on our behalf under contractual data processing agreements. These include web hosting infrastructure providers, content delivery network (CDN) operators and analytics platform providers. Such providers are permitted to use Personal Data only for the purposes specified by 777cbm and in accordance with applicable data protection requirements.

7.2 Legal Requirements

We may disclose Personal Data to competent law enforcement authorities, regulatory bodies or courts where we are legally required or compelled to do so — for example, in response to a valid court order, regulatory demand or law enforcement request issued under applicable law. We will, to the extent legally permissible, notify affected users of such disclosure.

7.3 Business Transfers

In the event of a merger, acquisition, business restructuring or sale of assets involving 777cbm, Personal Data held by the Platform may be transferred to the acquiring or succeeding entity. We will provide notice of any such transfer that materially affects your rights under this Policy.

7.4 Referenced Third Parties

The Platform references third-party payment service names — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for contextual familiarity only. We do not share any Personal Data with these providers, and their names on the Platform do not imply any data-sharing relationship, endorsement or affiliation. We also reference sports bodies such as PCB, PSL and ICC purely as sports context — no data is shared with any sports body or their affiliates.

08 Data Retention

We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention approach by data category is as follows:

Where retention beyond these periods is required by legal obligation, contractual necessity or legitimate interest, we will document the justification and limit access to the retained data accordingly. Upon expiry of the applicable retention period, data will be securely deleted or anonymised.

09 Data Security

777cbm implements appropriate technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:

• TLS/SSL encryption for all data transmitted between your browser and the Platform — indicated by the padlock icon in your browser's address bar;
• Access controls limiting access to Personal Data to authorised personnel only, on a need-to-know basis;
• Regular security reviews of Platform infrastructure, third-party integrations and data processing practices;
• Pseudonymisation of analytics data where technically feasible to reduce re-identification risk;
• Secure data disposal procedures for data that has reached the end of its retention period.

No method of electronic data transmission or storage is completely secure. While we apply commercially reasonable security standards, we cannot guarantee absolute security against all forms of unauthorised access or data breach. In the event of a data breach affecting your rights and freedoms, we will take appropriate remedial action and notify affected users as required by applicable law.

If you become aware of a security vulnerability or suspected unauthorised access to your data, please contact us immediately using the details in Section 15 of this Policy.

10 Your Rights

Subject to applicable law, you may hold the following rights in respect of your Personal Data processed by 777cbm. The specific rights available to you may vary depending on the jurisdiction in which you are located and the legal basis on which data is processed.

To exercise any of the rights above, please contact us using the details provided in Section 15. We will respond to verified requests within a reasonable timeframe, typically within 30 calendar days of receipt of a complete and valid request. We may ask you to verify your identity before processing any rights request.

11 Minors & Age Restrictions

The 777cbm Platform is directed exclusively at adults aged 18 or older — or the higher minimum age required by the operator or applicable license jurisdiction. We do not knowingly collect Personal Data from individuals under the applicable minimum age.

If you are a parent or guardian and believe that a minor in your care has provided Personal Data to the Platform, please contact us immediately using the details in Section 15. We will take prompt action to delete any such data upon verification.

12 International Data Transfers

Some of the third-party service providers engaged by 777cbm — including hosting infrastructure and analytics platform providers — may process Personal Data in jurisdictions outside Pakistan. Where such transfers occur, we take steps to ensure that adequate safeguards are in place in accordance with applicable data protection standards.

These safeguards may include standard contractual clauses, data processing agreements incorporating appropriate security obligations, or reliance on jurisdictions recognised as providing an adequate level of data protection.

By using the Platform, you acknowledge that your data may be processed in jurisdictions with different data protection standards to those of Pakistan. Where this is the case, we apply the data handling standards described in this Policy regardless of the processing location.

13 Third-Party References & External Platforms

The Platform may describe, reference or provide contextual information about third-party operator platforms, payment service providers and sports organisations. These include — without limitation — payment channels familiar to Pakistani users such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah, as well as sports bodies referenced for context such as PCB, PSL and ICC.

This Policy applies solely to data processed by 777cbm through the Platform. We have no control over, and accept no responsibility for, the privacy practices, data policies or security measures of any third-party operator, payment provider or external website. If you choose to access any third-party platform following a reference on 777cbm, you do so at your own risk and your data will be governed exclusively by that third party's own privacy policy.

We strongly recommend that users review the privacy policy of any third-party operator platform before registering an account or depositing funds. 777cbm bears no liability for data processing activities conducted by third parties independent of this Platform.

14 Amendments to This Policy

777cbm reserves the right to update, amend or replace this Privacy Policy at any time. Material changes will be reflected by an updated "Last Reviewed" date at the top of this page. Where a change significantly affects the way we process your Personal Data, we will endeavour to provide a prominent notice on the Platform.

It is your responsibility to review this Policy periodically. Your continued use of the Platform following publication of an updated Policy constitutes your acceptance of the revised terms. If you do not agree with any changes to this Policy, please discontinue use of the Platform.

Previous versions of this Policy may be requested by contacting us at the details below. We retain archived versions for a minimum of 12 months following the date of update.

15 Contact Us

For any questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact the 777cbm privacy team using the details below.

For general platform queries, please see our FAQ page. For concerns about responsible gambling, please visit our Responsible Gambling page. For the full terms governing your use of the Platform, please review our Terms & Conditions.